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Selling A Home Selling your home can be easy. Let me help you make it happen.

If you are thinking of selling your home, chances are you’re caught up in a mass of emotions. You may be looking forward to moving up to a new home or facing the uncertainty of a major move to another state. You may be reluctant to leave your memories behind or eager to start new and exciting adventures. Remember, I’m here to help you with any of your Tucson, AZ real estate needs. Contact me today, and don’t forget to download my Seller Guide

Setting the Listing Price

In setting the list price for your home, you should be aware of a buyer’s frame of mind. Based on a list of houses for sale in your neighborhood (which can be a list from me or online search results that you’ve found yourself), buyers will determine which houses they want to view. Consider the following pricing factors:

  • If you set the price too high, your house won’t be picked for viewing, even though it may be much nicer than others in the area. You may have told your REALTOR® to “Bring me any offer. Honestly, I’d take less.” But in that list of houses, yours simply looks too expensive to be considered. 
  • If you price too low, you’ll short-change yourself. Your house will sell promptly, yes, but before it has time to find the buyer who would have paid more. 

NOTE: Never say “asking” price, which implies you don’t expect to get it. 

To determine the proper list price, contact me today and I’ll provide you the following professional services:

  • Furnishing comparable sales
  • Analyzing market conditions.
  • Helping to determine offering incentives.
  • Estimating your net proceeds.

Using Comparable Sales

No matter how attractive and polished your house, buyers will be comparing its price with everything else on the market. Your best guide is a record of what the buying public has been willing to pay in the past few months for property in your neighborhood like yours. 

Also, I can furnish data on sale figures for those “comps” and analyze them for a suggested list price. The decision about how much to ask, though, is always yours. A list of comparable sales, along with data about other houses in the neighborhood presently on the market, is commonly known as a “Comparative Market Analysis (CMA).” However, you will get to know that common is not my standard. I go the extra mile with my analysis by including data on nearby houses that failed to sell in the past few months, along with their list prices, days on market (DOM), pending sales, pet status, and smoker status. This above and beyond upgrade is part of the Kino Abrams Advantage selling system known as the “Home Evaluation Report (HER).” It provides a more in-tune pulse of the market and a more accurate list price. 

My Home Evaluation Report differs from a formal appraisal in several ways. One major difference is that an appraisal will be based only on past sales. In addition, an appraisal is done for a fee while my Home Evaluation Report is provided at no cost. Also, if a buyer is using a loan to buy, the buyer’s lender will require an appraisal of their own. Rendering any other appraisal an unnecessary cost. A formal written appraisal (which will typically cost around $400) can be useful if you have a unique property, if there hasn’t been much activity in your area recently, if co-owners disagree about price and any other circumstance that makes it difficult to put a value on your home. 

In the process of your Tucson, AZ home sale, my Home Evaluation Report is a valuable tool to let you set the proper price. This is the critical first step and just the tip of the iceberg to the successful sale of your home. Don’t get overlooked by qualified buyers, and get stuck chasing the market. Your home’s first 2-weeks on the market is when you should see the most activity. Price your home right from the start to get the quality offers you want and the highest net return. Contact me today for your free Home Evaluation Report and the added benefits of having a Certified Home Selling Advisor.  


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